Traditionally a band consistently releasing and touring each year, the initial spark came from a want to fill the void of interaction with fans due to lockdowns. The reasoning behind creating the Butterfly 3000 series developed from a number of factors. They have been the individuals on the end of the line to the eight directors commissioned, offering freedom, support and inspiration on this ambitious adventure. As a band who now self release their records, there is no marketing boardroom team balancing the books on such a project, but instead a group of enthusiastic members keen to collaborate with as many creatives as possible. Just like the variety of genres and lyrical concepts each album encapsulates, the care King Gizzard have provided for their audience has varied in format over the years from releasing one album completely for free, to vibrant live shows, full length feature films and, most recently, investing in creating a music video for every single song on their newest record, Butterfly 3000.Ĭreating a variety of visualisers is a regular occurrence for album campaigns nowadays, but the sheer amount King Gizzard have provided in the past 12 weeks or so, showcases an insane level of work. ![]() Releasing no less than 20 records over the past decade – including five whole albums in just 2017 alone – their fans, as lead singer Stu Mackenzie tells It’s Nice That, “are the people who we’ve always catered to”. A rare gem of a group with an intense productivity since they formed in 2010, King Gizzard’s prolific creative output has evoked an obsessive loyalty in a global fanbase, yet they still seem to evoke surprise with each release. ![]() It’s fair to say that Australian band King Gizzard and the Lizard Wizard have always been outliers.
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